The company markets a complete line of strawberries, raspberries, cherry, roma and vine-ripe tomatoes, squash and cucumbers under the Fresh Pac and Mr. Bob brands. Fresh Pac also maintains a grower association with California's largest independent strawberry grower, Well-Pict Berries.

Fresh Pac International was established in 1992 by a group of industry leaders whose rich tradition of family farming spans generations in both California and the Baja California region of Mexico.